A ring light with a smartphone holder and a phone attached, set up indoors with a wall-mounted shelf holding candles and a red handbag, next to a clothing rack with plaid and beige coats.

We turn physical stores into global live-selling brands.

We help retailers and brands unlock new revenue through live commerce — selling nationally and internationally via livestreams, without opening new stores.

From local shops to scalable live-selling systems.

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See how it works

Left side shows the interior of a clothing boutique with racks of coats and handbags, pink and white brick walls, and modern lighting fixtures. Right side shows a livestream shopping session with mannequins dressed in white and black outfits, jewelry, and decorative mirrors in the background.

Most physical stores depend on local walk-in customers.
But today, attention, traffic and sales have moved online — and live.

While fixed costs remain the same (rent, staff, inventory), growth is limited to the street the store is located on.

Live commerce changes that.

With live selling, one store can reach hundreds or thousands of potential customers in real time — locally, nationally and internationally.

Retail has changed — foot traffic didn’t.

Work With Us

Live commerce already generates hundreds of billions in annual sales worldwide

In Asia, live shopping represents up to 40% of total e-commerce revenue
In Europe, adoption is still early — creating a first-mover advantage for retailers who act now

Major platforms like TikTok, Instagram and dedicated live-shopping platforms are investing heavily in live commerce infrastructure.

This shift is happening — with or without traditional retail.

Sources:

Bar chart showing projected global spending growth from 2023 to 2030, increasing from approximately 1 billion to over 4 billion U.S. dollars, with the 2030 bar highlighted in gold.

Live commerce is not a trend. It’s the next sales channel.

Forbes

Deloitte

Flowchart illustrating a live online shopping and audience engagement system with icons of a storefront, people, and increasing sales graph connected by arrows.

We build live-selling systems for physical stores.

Live Commerce Group helps retailers launch, operate and scale live shopping — from strategy to execution.

We don’t sell ads.
We don’t sell websites.
We build revenue-generating live channels.

What we do:

Live shopping setup & strategy
Scripts, formats & showflow
Platform & technical integration
Host training & guidance
Ongoing optimisation & scaling

See how it works

A diagram illustrating the software development lifecycle, including development, deployment, and iterative updates.

From local store to scalable live brand — in weeks.

Steps

1. Setup & Strategy
We analyse the store, products and audience, then design a live-selling format that fits the brand.

2. Launch Live Shopping
We set up the live infrastructure and guide the first live sessions.

3. Scale Reach & Revenue
Once validated, the concept can be scaled nationally and internationally through our system.

Result:
More reach. More sales. No new physical locations.

Multiple shelves displaying skincare and beauty products, including bottles, jars, and boxes, in a retail store.

Physical retail stores

Independent brands
Concept stores
Local businesses ready to scale digitally

Especially relevant for retailers looking to:

increase revenue without expanding locations
digitalise sales channels
reach younger & international audiences

Who we work with

For stores

Digitalisation & marketing subsidies available

In regions such as Andalusia, retailers can access government subsidies for:

digital transformation
e-commerce & live commerce
online marketing & innovation

We help businesses understand how live commerce fits within these programs and how to position their investment.

Ask about subsidies

The future of retail is live.

Retailers who act early gain reach, experience and market share.
Those who wait, follow.

Let’s explore if live commerce makes sense for your store.