A ring light with a smartphone holder and a phone attached, set up indoors with a wall-mounted shelf holding candles and a red handbag, next to a clothing rack with plaid and beige coats.

We turn physical stores into global live-selling brands.

We help retailers and brands unlock new revenue through live commerce — selling nationally and internationally via livestreams, without opening new stores.

From local shops to scalable live-selling systems.

Retail has changed — foot traffic didn’t.

Most physical stores depend on local walk-in customers.
But today, attention, traffic and sales have moved online — and live.

While fixed costs remain the same (rent, staff, inventory), growth is limited to the street the store is located on.

Live commerce changes that.

With live selling, one store can reach hundreds or thousands of potential customers in real time — locally, nationally and internationally.

Live commerce already generates hundreds of billions in annual sales worldwide

  • In Asia, live shopping represents up to 40% of total e-commerce revenue

  • In Europe, adoption is still early — creating a first-mover advantage for retailers who act now

Major platforms like TikTok, Instagram and dedicated live-shopping platforms are investing heavily in live commerce infrastructure.

This shift is happening — with or without traditional retail.


Sources:

Bar chart showing projected global spending growth from 2023 to 2030, increasing from approximately 1 billion to over 4 billion U.S. dollars, with the 2030 bar highlighted in gold.

Live commerce is not a trend. It’s the next sales channel.

Flowchart illustrating a live online shopping and audience engagement system with icons of a storefront, people, and increasing sales graph connected by arrows.

We build live-selling systems for physical stores.

Live Commerce Group helps retailers launch, operate and scale live shopping — from strategy to execution.

We don’t sell ads.
We don’t sell websites.
We build revenue-generating live channels.

What we do:

  • Live shopping setup & strategy

  • Scripts, formats & showflow

  • Platform & technical integration

  • Host training & guidance

  • Ongoing optimisation & scaling

A diagram illustrating the software development lifecycle, including development, deployment, and iterative updates.

From local store to scalable live brand — in weeks.

Steps

1. Setup & Strategy
We analyse the store, products and audience, then design a live-selling format that fits the brand.

2. Launch Live Shopping
We set up the live infrastructure and guide the first live sessions.

3. Scale Reach & Revenue
Once validated, the concept can be scaled nationally and internationally through our system.

Result:
More reach. More sales. No new physical locations.

Multiple shelves displaying skincare and beauty products, including bottles, jars, and boxes, in a retail store.

Physical retail stores

  • Independent brands

  • Concept stores

  • Local businesses ready to scale digitally

Especially relevant for retailers looking to:

  • increase revenue without expanding locations

  • digitalise sales channels

  • reach younger & international audiences

Who we work with

What our clients say

A professional team that delivers on their promises. Their attention to detail and commitment to quality truly stood out throughout the entire project. We’ve already recommended them to others. We had an additional revenue from €10.045 in our first month live!

— Melioralive.com

Creative, reliable, and genuinely passionate about what they do. Communication was top-notch and the final outcome was even better than we imagined. the studio setup was next level!

— Zocoriad.com

I bought the playbook, and I used the strategy’s and had €900 revenue in my first 7h live! Highly recommend!

— Nory E.

From physical store to live-selling brand.

A clear, proven process — designed for retailers.

How we work.

Strategy & Setup

We design the live format.


Every store is different.
We analyse your products, audience and positioning, then design a live-selling format that fits your brand.

We import products, do all the technical set-ups, set up logistics, set- up your live studio.

No generic templates.
No guessing.

Launch Live

We go live — together.


We set up the technical infrastructure and guide the first live sessions.

You are never left alone during launch.
We focus on clarity, pacing and conversion.

Optimise & Scale

From local to national — and beyond.


Once the concept works, live sessions can be scaled:

  • more country’s

  • more reach

  • more revenue

Without opening new stores.

What stores gain

  • New digital revenue stream

  • Increased brand visibility

  • Direct customer interaction

  • Scalable sales without physical expansion

Digitalisation & marketing grants available

In regions such as Andalusia, retailers can access government grants for:

  • digital transformation

  • e-commerce & live commerce

  • online marketing & innovation

We help businesses understand how live commerce fits within these programs and how to position their investment.

The future of retail is live.

Retailers who act early gain reach, experience and market share.
Those who wait, follow.

Let’s explore if live commerce makes sense for your store.